English Bull Dog to Represent The Brinsmere Funds
CLIENT
The Brinsmere Funds
LOCALITY
Milwaukee, Wisconsin
DATE
May 2023
CATEGORY
Branding
TYPE
Graphic Design, Graphics, Logo, Branding
MEDIUM
Digital + Print
STATUS
Completed
This logo design showcases the iconic English Bulldog, symbolizing trust, forward-thinking, and approachability. In this project, we've meticulously crafted three dynamic logo versions - the standout icon, a sleek ribbon for official documents, and a bold stacked version. Our design choices prioritize high visual appeal, ensuring a strong online presence that is perfect for social media engagement. With a color palette inspired by trust and professionalism, and a clean aesthetic against a white backdrop, this logo embodies our commitment to financial stability and innovation. Dive into our project to witness how our branding captures the spirit of The Brinsmere Funds.
The logo for The Brinsmere Funds encapsulates a distinctive icon portraying an English Bulldog, thoughtfully chosen to align with the client's specific preferences. The Bulldog is depicted facing forward, embodying a forward-looking trajectory that signifies progress and innovation, aligning with the company's ethos of leading the way in the financial industry. The smiling expression on the Bulldog's face is a deliberate design choice intended to convey a sense of approachability, friendliness, and goodwill, reinforcing the message that The Brinsmere Funds is a welcoming and trustworthy entity in the financial realm.
Beneath the Bulldog icon lies a strong and stable baseline, symbolizing the core values and principles upon which The Brinsmere Fund stands. This baseline is symbolic and relates to the primary typology used throughout the brand, featuring serifs that echo the foundational elements of the fund.
The carefully curated color palette draws inspiration from The Milwaukee Company's branding, where dark cerulean (#17477A) takes center stage as the primary color. Dark cerulean instills a sense of trust and reliability, aptly complementing the secondary color, khaki (#C7AF92). The strategic use of white (#FFFFFF) and anti-flash white (#F2F5EF) adds contrast and contributes to a modern and clean aesthetic, enhancing the overall visual impact of the The Brinsmere Funds’ logo.
ICON
ICON
The icon version of The Brinsmere Funds logo embodies a standalone representation featuring the distinctive English Bulldog design. This iconic image is intended to be versatile and impactful on its own, conveying the essence of the brand without the need for accompanying text. The clean design and high visual aesthetic of the Bulldog icon make it perfect for a range of digital platforms, particularly social media, where a visually appealing and recognizable image is crucial for leaving a memorable impression. Against a white background, this icon version exudes clarity and sophistication, ensuring a compelling and consistent presence across various digital landscapes.
RIBBON
RIBBON (HORIZONTAL BAR)
The ribbon or horizontal bar version of The Brinsmere Funds logo represents the primary branding element for the organization. This version encapsulates the essence of the brand through a sleek and concise horizontal bar design, featuring the iconic Bulldog icon. The horizontal orientation of the logo's design optimizes space utilization, making it ideal for official documents, letterheads, and other corporate communications. The simplicity and professionalism conveyed by this design, especially when placed on a white background, underscore the fund's commitment to trust and reliability in the financial domain.
STACKED
STACKED (VERTICAL FULL)
The stacked or vertical full version of The Brinsmere Funds logo is a bold and impactful display option. This arrangement amplifies the visual aesthetic of the Bulldog icon while allowing space for the inclusion of necessary identifying text. This version of the logo is perfect for various applications, including videos, apparel, and posters, where the complete representation of the organization is crucial. Against a white background, the logo's powerful visual appeal is further emphasized, capturing attention and effectively communicating the brand's message in diverse and dynamic contexts.
