Pride in Pixels and Shades of Inclusion: Stockholm Pride at Mälarpaviljongen
CLIENT
Mälarpaviljongen
LOCALITY
Stockholm, Sweden
DATE
August 2023
CATEGORY
Content
TYPE
Graphic Design, Graphics, Print
SERVICE PROVIDED
Graphic Design - Y x 3
MEDIUM
Digital + Print
STATUS
Completed
Experience the transformative power of art and love at Mälarpaviljongen's "Pride Celebration 2023." Through graphics that resonate with inclusivity, our work echoed across Stockholm via QX Magazine and public displays. In particular, the imagery from the "House of Love - Main PRIDE Celebration" poster encapsulates a warm, inviting haven amidst shades of pink and gold. This group of work celebrates unity, amplifies voices, and stands as a testament to the enduring impact of love.
Celebrate Love event listing that was featured in QX Magazine.
Step into a world where colors transcend boundaries, love knows no bounds, and art becomes a catalyst for change. In the heart of Stockholm, Mälarpaviljongen's "Pride Celebration 2023: Celebrate Love - Today and Everyday" blossomed into a visual spectacle that celebrated diversity, unity, and the power of inclusion. At the forefront of this celebration, our collection of graphics encapsulated the vibrant spirit of Pride, transforming pixels into a canvas of love, acceptance, and bold self-expression.
The main graphic, a masterpiece in itself, invites you into a realm of seafoam green hues, embodying tranquility and openness similar to the mantra of the waterfront destination. A delicate outline of Mälarpaviljongen's iconic pavilion and new floating bar adds a touch of familiarity. An intricate garden border envelops the frame, teeming with vibrant flowers, leaves, and a lively congregation of insects. Proudly dominating the center, the title "Celebrate Love" shines in joyful yellow, echoing the theme that defined this week of celebration.
Notably, our graphic showcasing the week's events reverberated not just within the gardens of Mälarpaviljongen but resonated across Stockholm through QX Magazine (view publication) and strategically placed public displays. With a meticulous eye for detail, the design encapsulates the very heart of the event. As the digital world met the tangible one, our designs beckoned passersby and readers alike to join the celebration, to become part of a movement that celebrates love beyond confines every day of the year.
In a world that sometimes struggles to embrace diversity, "Pride in Pixels and Shades of Inclusion" stands as a testament to the power of art in amplifying voices, fostering understanding, and creating bridges of empathy. As the creator behind these visual symphonies, you have artfully woven the essence of Pride into each pixel, each shade, and each stroke, transcending the limits of the screen to touch hearts, spark conversations, and ignite change. Your work exemplifies the very soul of this celebration: love unbounded, today and every day.
Poster Assets
This portfolio piece serves as a visual anthology, showcasing seven meticulously designed posters, a cocktail menu, and the corresponding social media graphics that were meticulously curated for this momentous occasion. Each poster serves as an artistic conduit that weaves the tapestry of Pride's essence, embracing the spectrum of human experiences, identities, and stories. The cocktail menu, a harmonious blend of aesthetics and functionality, whispers secrets of delightful concoctions that tantalize the senses and honor the spirit of the event.
Monday — PRIDE Kick Off Mingle
This design provides a clean, professional, and compliments the main design for the week’s events. Debuting the PRIDE marker for the week this simple yet elegant design was used to personally invite politicians, Stockholm Pride members, and the public to an evening of singing with Stockholm’s Gaykor, music with DJ Jessica Wejhem, and congregation with peers.
Tuesday — Tucked Stockholm PRIDE Edition
Keeping with the previous designs for the Tucked series, this poster features four drag queen performers atop the iconic Mälarpaviljongen. More color saturates the background with a rainbow fade and within the glamourous trees.
Wednesday — Bingo PRIDE Hysteria
Leo B’s outfit in red with hearts emulated vibes of the Red Queen from Alice in Wonderland but her personality more so of the beloved Mad Hatter. Mixing these personas together, the background consists of a bingo card with flowers around. Fun, playful, and hysteria come to life with this design.
Thursday — Rise Like a Queer
A special queer evening of radiant performances, eccentric DJ sets, and the host giving the most set the tone for this design. Malar wanted to showcase each guest entertainer while providing sparkle, glitter, and glam.
Friday — Klezmer Evening with Sternfall
An evening with Sternfall, a full orchestra known for their cello compositions the concept for this poster was to have colorful music pouring out of the instrument resting in the gardens of Mälarpaviljongen. It was important for the client to have the quote at the top of the design to be present and show that we may be part of future change.
Saturday — House of Love - Main PRIDE Celebration
We all deserve to find a place to call home; in this design, the home is one of love. What does a house of love look like? We thought there would be shades and tones of pink, red, and gold surrounded by bountiful gardens and space to dance to DJ Eddy Cabrera. WIthin the heart-shaped smoke, a message to those seeking a home, a beacon to join the family.
Social Media Assets
Social media assets are tailored visual and textual elements designed for platforms like Instagram, Facebook, and Twitter. Instagram Story assets are a subset created for the temporary nature of Stories. In Stockholm's event marketing, these assets play a key role in swiftly engaging the tech-savvy audience, effectively conveying event details, and aligning with the city's dynamic image.
ZFMK Creative created a series of social media assets for Mälarpaviljongen to utilize to promote their Tucked event series, including images (above) and animated graphics (right). Animated graphics can enhance social media post reach by capturing attention through movement, making the content stand out in busy feeds. The dynamic nature of animations encourages users to stop scrolling, increasing engagement and expanding the promotional message's visibility.
PRIDE Cocktail Menu
Blending the main event poster graphics with that from Monday’s PRIDE Mingle the Celebrate Love Cocktail menu was born. Providing a clean and professional base, this design allows room for six featured cocktail drinks available to guests visiting Mälarpaviljongen during PRIDE week.
Similar to the main graphic, this design drops the seafoam green to allow the garden fauna and insects the feel that they are growing in front of a cream stucco wall. The intricate garden border is split in two sections enveloping the top and bottom of the frame, teeming with vibrant flowers, leaves, and a lively congregation of insects.
Drinks included:
Break Free
Like a Barbie Girl
Blue Balls
Flamingay
Pink Femfoam
Kinky
This design was printed on A4 paper and then placed on display at the bar further enveloping the theme of “Celebrate Love” throughout the establishment with a consistent week of branding, themes, and graphics.
