CREATIVE WORKS
Every project is an opportunity to grow and learn together.
OUR PROJECTS
Our three main areas of projects are branding, content generation, and website design. Each of these categories may be further broken down into more detailed segments. Here you may explore ZFMK Creative’s past creative work to become inspired for your future projects and to see what is possible when creativity and strategy meet. Below is a detailed description of the three areas and access to gallery pages with current and previous projects.
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A way of identifying your business, organization, or self. Strong brands are more than a logo; they create visual continuity across multiple elements both in print and digitally.
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Nearly everything online and in the world was designed and created. Content may include brand elements, graphics, photographs, video, templates, and publications.
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A process of organizing content online for visitors using pages, sections, blocks. Aesthetic factors such as layout, user experience, and imagery create a stronger appeal to viewers.
the power of design
The impact of design extends from the physical world to how we understand ideas and what we identify with. It shapes how we understand our world, how we decide what is important, and, ultimately, what we believe in.
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BRANDING
An effective brand strategy provides a business or organization an edge in competitive markets by differentiating between your products and services from your advisories. This contrast to other entities ensures every touchpoint with current and future customers remains consistent throughout their experience including in emails, stores, and online properties.
Brands consist of unique elements such as name, logos, color palette, typology, graphics, imagery, and tone of voice. Together all of these elements work together to create continuity with everything online, in print, and in the built environment. Brand guidelines take all of these components into a helpful guide that ensures future use by team members, consultants, and partners is consistent and uses the same voice.
Strong branding tells the story of your business or organization at its core and helps distinguish the human factor by showing how your customers relate to and enjoy your products and services as they integrate these things into their daily lives. Examples of strong branding include customer testimonials, feedback, and sharing user experiences.
Personal branding is an area that is picking up in popularity with the rise of the internet and its induction into everyday use. Today, now more than ever it is important to have an online footprint that matches and empowers elements found offline such as a resume, portfolio, and business cards.
CONTENT GENERATION
Telling a story with words is one thing; telling that same story with the help of content can increase its impact. Using content is a fundamental component of all online properties and digital files. Content needs to effectively convey a message and connect with the visitor in order to convert that visitor into a conversion that benefits the business or organization.
What is content? Content is considered any media contained on a website, in a digital file, or in print that contains written text, drawings, graphics, photographs, videos, or audio files. The generation of content represents one of the leading and most important marketing strategies utilized today. Recognized brands and accounts with many followers continually push out great content that represents their products or services while relating back to their brand strategy.
ZFMK can help with generating impeccable content to get you noticed through the creation of images, graphic design, post text, and navigating hashtags. Our firm is dedicated to the generation of strategically curated and quality content including photography, videography, graphics, templates, and editing. With years of experience and practice, the firm has helped bring the voice of businesses and organizations to life. We can help you create and manage blogs, online properties, podcasts, video series, templates, and content offers. Our firm utilizes an array of different software to create visual content with deep roots in your brand. Your business or organization already has great things going for you; now let’s show the world exactly what those things are.
WEBSITE DESIGN
Building a website can be a vast and overwhelming project. Determining where to start and what is genuinely needed can be a cumbersome task to do on your own. We can bring structure to your ideas, develop your story to capture the target audience, and help generate content. Whether you are seeking to build a personal website or something more professional for a business, it can become the home base of the idea online.
Gone are the days of being unable to update and add content to websites. Some website designers use complex coding and programming that requires you to re-hire them repeatedly for minor updates and changes. We build all of our customer's websites on popular and easy-to-use builders like Squarespace. Once your website is launched, it is much easier to take over, saving you time, money, and bandwidth.
It all begins with an idea. Maybe you want to launch a business. Perhaps you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Don't worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what will separate this one from the rest. If you read the words back and don't hear your voice in your head, that's a good sign that you still have more work to do. Be clear, be confident, and don't overthink it. The beauty of your story is that it will continue to evolve, and your site can develop with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
