Ozaukee County Watershed Coalition Website
CLIENT
Ozaukee Counter Watershed Coalition
LOCALITY
Port Washington, Wisconsin
DATE
October 2023
CATEGORY
Website
TYPE
Website, Marketing
MEDIUM
Squarespace
Creating the online home for the Ozaukee County Watershed Coalition, we strategically designed a user-friendly website with features like intuitive navigation and visually engaging content. The result is a dynamic digital hub that effectively communicates the organization's mission, fostering increased engagement and support.
In the realm of non-profits, a compelling online presence can be a game-changer. The Ozaukee County Watershed Coalition (OCWC) recognized the potential of a well-crafted website to amplify their mission and engaged us in the creation of www.ozaukeewatersheds.org.
Challenges and Objectives:
Navigating the digital landscape on a limited budget posed a challenge for OCWC. Our mission was clear - build a user-friendly, informative, and impactful website that not only conveyed their dedication to environmental stewardship but also facilitated wider outreach and engagement.
Strategic Design Approach:
Programs and Impact: Understanding that showcasing the organization's programs and impact was crucial, we designed dedicated pages to highlight the initiatives and the positive influence OCWC has had on the Ozaukee County watershed. Through engaging visuals and concise content, visitors can readily grasp the depth of OCWC's commitment.
Brief History: Every organization has a story, and OCWC is no exception. We curated a succinct yet compelling journey through the organization's history, emphasizing key milestones and achievements. This page serves as a timeline, instilling a sense of pride in supporters and providing newcomers with valuable context.
User-Centric Experience:
User experience was at the forefront of our design considerations. The website boasts an intuitive navigation structure, ensuring that visitors can easily find information relevant to their interests. Responsive design elements guarantee a seamless experience across devices, from desktops to smartphones.
Visual Storytelling:
Visual elements play a pivotal role in conveying the essence of OCWC's work. Our previous work in creating brand elements and logo allowed the website to have a cohesive presence. Thoughtfully chosen imagery, coupled with a harmonious color palette, brings the organization's initiatives to life on every page. The design reflects the purity of water, the layers of the watershed, and the interconnectedness of the community.
Screenshot of OCWC’s website homepage.
Impact and Future Growth:
Since the launch of the website, OCWC has witnessed an increase in online engagement and support. The platform serves as a digital hub, connecting the organization with a wider audience, fostering community involvement, and laying the foundation for future growth.
In conclusion, www.ozaukeewatersheds.org stands as a testament to the transformative power of a well-designed website for non-profits. It's not just a digital space; it's a dynamic tool that propels OCWC's mission forward, fostering a community united in environmental preservation.
